Thanks to the enormous success of 2012’s Audi Cube roadshow, FAW Audi decided to extend their campaign through 2013 in Guangzhou, Shanghai and Beijing, to continue to drive the brand using innovation as the platform to create delightful and unforgettable experiences for Audi customers. Epicentro and PICO (parent company) were tasked to ‘humanise’ the technologies behind Audi's futuristic technology and build brand presence in China.
To tell a story about Audi's futuristic technology in a simplistic manner and while simultaneously deliver a "WOW" factor user experience through the usage the latest cutting edge digital platforms.
1) Built and designed four highly experiential digital zones to showcase Audi futuristic technology.
2) Setup an Audi VR driving zone to maximise Audi driving experience
3) Built 5D digital experience board to deliver tactical learning experience
Lead generation target was exceeded by 20%